Let’s talk about cakeism. Word of the year in 2018, it is peculiar to the UK and born from Brexit. It captures the doctrine of having one’s cake and eating it too and has been used to describe the governments approach to exiting the EU. Now I don’t want to get into a political discussion, but I am rather disappointed that a word with cake...

We were delighted to be able to make a personalised cake for the recent baptism of baby Sophia. A beautiful baby with a beautiful name deserved an angelic and serene celebration cake, and we think we made the perfect cake to fit in with the occasion. A baptism symbolises purification and admission to the Christian Church. That’s why we wanted to make a special cake...

Showing your little ones just how much you love them is something you do as a parent every single day. And nearly every parent will have enjoyed reading Sam McBratney’s story, Guess How Much I Love You? And that’s why ‘Guess how much I love you?’ is the perfect theme for your little ones earliest birthday parties or for a christening celebration. Who doesn’t love...